Moonlight Madness
Hours after feasting on turkey, watching football
games and taking their naps, shoppers
launched full-force into another Thanksgiving
tradition: Moonlight Madness at the outlet
centers. And 2011 was another consecutive
year of outlet retailing’s shopping extravaganza
reaching new heights, this time with with
earlier openings and smarter promotions.
DEPARTMENTS
Up Front
Five outlet centers will grand open this year;
Tanger, RioCan acquire Canadian outlet center;
Simon Property Group joins Woodmont/
EWBin St. Louis; Rosemont approves projects
to enhance Fashion Outlets of Chicago
site; Adirondack Factory Outlets plans new
center; Horizon gets approval in Atlanta
Snapshots
Online shoppers are an impatient bunch;
branded FB pages aren’t much “liked”; Twitter
users “like” brands more than deals;
new moms change more than diapers; most
people plan meaningful gifts; lonely folks
prefer unpopular products. Go figure.