COVER STORY
The New Normal
Now that status symbol handbags have given
way to status symbol savings, shoppers are
converting to “the new normal,” a pattern of
consumption where savings has more street
cred than spending.
FEATURED COVERAGE
Memorial Day mall crawl
Standard & Poor’s retail analyst Marie Driscoll
shopped three venues over the Memorial
Day weekend: streets in New York City, an
upscale mall in Short Hills, N.J., and Woodbury
Common. Guess which one she liked best?
Cross Channel Marketing
Retailers wanting to maximize their profits
must learn to extend their brands across a
variety of distribution channels.
Snapshots
High earners, even men, clip coupons; luxury
sales show a rebound; texting’s tops for teens;
mobile marketing caveat - signals go bye-bye.
Tanger symposium
Tanger Factory Outlet Centers recently held a
research symposium to share survey results
with tenants.
