Current Issue
January/February 2012
Outlet Outlook
In VRN’s exclusive new Outlet Outlook feature,
retail analyst Marie Driscoll brings
readers a comprehensive look at how
publicly traded manufacturers view their
outlet chains. Comments made by 11 top
executives reveal that outlets are now openly
acknowledged as integral to their companies’
overall business. Today, companies
are happy to report that their outlet chains
make money, especially as they move from
the clearance model to producing made-for-outlet
goods.
