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December
2003
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Cover
Story
 Driving
Holiday Sales
In a package of stories, VRN details how retail's most
important selling season requires outlet chains and their landlords to
stand out in the crowd when competition is especially keen.
Outlets at Loveland's innovative promotion that created a family of outlet
shoppers has translated into increases in traffic and sales for the holidays.
ICSC holiday research includes predicted sales increases for this selling
season and a list of the year's hot products.
A consultant offers advice to retailers who want to capitalize on the
holidays' most popular activity: giving gifts.
Features
 Convention
Wrap-Up
Three educational sessions at Value Retail News' fall meeting
provided lots of food for though, including a discussion of industry challenges
and trends, marketing tips that work and details about two new outlet
formats.
Development News
Highlights of third-quarter reports of the industry's two largest outlet-center
developers are upbeat. Plus details about how two outlet centers in Arizona
have been sold.
Sourcing, Pricing Report
Exclusive research by VRN, based on surveys completed by industry
retailers, show outlet retailers are not always in lockstep in how they
do business.
 Global
Outlets
Benissimo!
McArthurGlens's second Italian outlet-shopping village, developed
at Castel Romano 15 miles south of Rome, attracts big crowds when
it opens in 215,000 sf with nearly 100 tenants. |
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