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October
2003
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 Cover
Story
The Outlet Zone
Fully 81 percent of outlet retailers surveyed this summer reported that
their chains had experienced a decrease in retail sensitivity, according
to an exclusive VRN survey.
Features
Outlet Chain Size, Expansion
In 2003 Value Retail News resumed gathering data on the outlet
industry's retail chains, whose numbers have dropped by nearly 20 percent
in two years.
 Bird's-eye
View
In many respects, no one has a more balanced view of outlet retailing
in America than the industry's long time consultants, whose job advising
key decision makers lets them see the array of negotiations, politics,
bottom lines, tenant dilemmas and every other aspect of the industry as
a whole rather than piecemeal.
Scrapbooking
Low price-points and classrooms that cut into selling area hamper this
new category's appeal to developers, despite its proven ability to attract
women, diversify tenant mixes and increase cross-shopping among co-tenants.
Nine Tips for Improving Sales
VRN guest columnist R. Eric Reidenbach says becoming a niche leader
by doing everything possible to create loyal customers is the only way
to be competitive in today's retail environment.
Outlet Center Planned in Vermillion
Heritage Development of Moreland Hills, Ohio, says it hopes to develop
an outlet center on a 70-acre parcel near Lake Erie that will serve the
western Cleveland market.
Prime Retail Update
Prime Retail shows improved sales performance in its 37-center portfolio
as the company prepares for its acquisition by Lightstone Group, scheduled
to be completed after - and if - shareholders approve the deal.
 2003
Fall Outlet Retail Convention
The trade hall was sold out by the end of August, and teams of developers
and retailers were setting up workshops, panels and golfing foursomes
in preparation for the outlet industry's most important convention and
deal making.
Chelsea's Coup
While all outlet-center grand openings generate press coverage, the deluge
of publicity surrounding the opening of Chelsea Property Group's Las Vegas
Premium Outlets during the first week of August was nothing short of astonishing.
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