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September 2005
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Cover
Story
Who’s Shopping Outlets?
What do we really know about outlet shoppers? To answer this question, ICSC tapped into Scarborough Research’s consumer shopper database to come up with a demographic profile of this shopper, including gender, age, income and cross-shopping habits. Additionally, Tanger Factory Outlet Centers, which conducts shopper intercepts at all of its centers every third year, shares its latest benchmark study with VRN.
Features
New Ownership
News Up Front features three investor/developers who’ve recently acquired outlet projects in California, Colorado, Idaho, Missouri and Oregon; also, Lightstone Group now owns Prime Retail’s former parent.
Tanger Redo Pays Off
Tanger Factory Outlet Center’s second-quarter results shows that the developer’s two-year-old efforts to remerchandise its centers are paying off, and analysts are pleased as Tanger discusses four new projects set to open by the end of 2007.
 Coleman Tweaks, Expands
Coleman Company is in the midst of re-branding, fine-tuning and conservatively growing its outlet concept. Formerly called Camp Coleman, each store now has the new moniker, Coleman Factory Outlet, and reflects the company’s efforts to fine-tune and grow the chain.
Carter’s Buys B’Gosh
In a deal that took about two months to complete but just minutes to finalize, the parents of two outlet kingpins become one as Carter’s acquires OshKosh B’Gosh. The blending appears solid for two companies whose business is largely complementary.
Fresh New Face
Burlingame, Calif.-based Naartjie, a young children’s apparel brand especially popular in its home state, chooses Craig Realty Group’s Outlets at Anthem near Phoenix for its first outlet store. The chain plans to operate one outlet unit for every 20 full-price stores it opens.
Bus Business
Outlet shopping is the No. 1 group activity for charter and tour passengers, says the results of a survey appearing in a magazine published by the American Bus Association. Several other outlet hotspots also rank high in Destinations Magazine’s survey.
Center Honors Shoo-fly Pie
Rockvale Outlets in Lancaster, Pa., pays homage - and has some fun - with two contests designed
to honor shoo-fly pie, a regional dessert favorite. The first-ever event is so successful that plans are already under way to make it an annual affair.
Udderly Cool
Prime Retail includes full-sized faux cows in the opening celebration of the $8 million renovation and re-tenanting of its project in Huntley, Ill., and the bovine replicas prove to be udderly charming.
Electronic Wonder
Citadel Outlets near Los Angeles installs what one local paper calls “the nation’s most-prominent electronic billboard,” a series of eye-popping signs along busy I-5. Four double-sided LED screens - each 32 feet tall - draw lots of attention to the center.
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