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Cover
Story
 Puttin'
on the Hats
Despite the retail slow-down, outlet consultants with both developer and
retailer clients say business remains busy. VRN profiles three industry
consultants to learn about the challenges and rewards of wearing more
than one hat. The companies are The Wetzler Group, RSL Consulting and
Devine-Lerner-Serwer Assocs.
Features
Industry Veteran Dies
The outlet industry mourns the passing of Tom Krull, a longtime, highly
regarded outlet industry tenant representative who died at his home in
New Jersey in May.
 Rue
21 Emerges from Chapter 11
New leadership gives the parent of Rue 21 a new name as the company emerges
from Chapter 11 protection. The retailer hopes an updated store design
and better merchandising will spell prosperity and lead to growth.
Tending Their Outlet Garden
Prime Retail is planning a retenanting and renovation at its nine-year-old
outlet project in the Chicago suburb of Huntley, Ill., hoping the center
will bloom into another Pleasant Prairie, Wis.-style winner for the developer.
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 Global
Outlets
The Cuba Conundrum
Despite being loaded with retail, manufacturing and human resource
potential, developing and leasing an outlet center in Cuba in the
near future would be a steep challenge, frought with political difficulties.
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VRN's Marketing Showcase
Outlet-center marketing will get special attention at VRN's 2003 Fall
Outlet Retail Convention in Orlando, Oct. 8-10, with the introduction
of the Outlet Marketing Showcase to be displayed in the deal-making hall.
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