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JULY
2002
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Cover
Story
 Q&A:
Independent Developers,
the Outlet Industry's Cool Operators
VRN speaks with four of the industy's 86 independent developers
about how running their centers since the tragic events of Sept.
11, 2001, has changed the way they market and lease their projects.
One fact emerges: The independents are thoughtful and thorough and
know that the road to success is paved with hard work.
Features
Retail
Briefs
In a quick round-up of what's happening on the outlet retail
scene, Designs acquires Casual Male, with big plans for the brand;
Cato and Landau open outlet stores - but with a good deal of caution;
and Big Buck Brewery makes a substantial payment to a developer
to exit a lease early.
Cultivate Merchants
A marketing consultant gives tips on ways that center managers can
squeak better sales, traffic and performance out of all retailers,
especially those needing the most TLC.
When MORE isn't less
Prime Retail expands its successful MORE Card promotion - which
has had more than 1 million sign-ups - into a year-round rather
than seasonal program.
 Global
News
Chelsea inks a deal with two Mexican partners to develop Punta Norte
Premium Outlets north of Mexico City, and in London,
Freeport Plc spins on an investment vehicle to help fund its European
expansion.
It's a bird; it's a plane; it's a sales increase
Perhaps the best news of 2002 for the outlet industry is that in
March, outlet sales rose by 2.8 percent among 70 chains that contribute
to the ORMA Same-Store
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