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May
2004
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Cover
Story
 International
Bounce-Back
Outlet centers see growing numbers of coveted international shoppers
visiting their stores, another sign that this important market is being
lured back to the U.S. thanks to
the weak dollar and other factors.
International visitation to the U.S. was down for the third year running
in 2003, but trend-watchers believe 2004 will be a banner year for this
market segment.
Global
Outlets
No. 4 for Chelsea Japan
Chelsea Japan opens its fourth outlet project, growing its portfolio
to more than 1 million sf. Shoppers are swamping Tosu Premium Outlets,
which serves Fukuoka, Japan’s fourth largest city. The joint
venture between Roseland, N.J.-based Chelsea Property Group and two
Japanese partners expects to open a total of eight to 10 outlet centers
in Japan. |
Features
 Rockin’
in Rockvale
The closing took 13 months, but implementing new marketing plans and a
center refurbishment was under way just days after Rockvale Square in
Lancaster, Pa., changed hands.
Picture Perfect
Childrenswear maker Hartstrings takes its growing outlet chain very seriously,
through careful merchandising, tasteful décor and focused real
estate selection.
Etienne’s Makeover
Etienne Aigner overhauls its merchandising strategy – and its stores’
interior design – to give its offering more sizzle and broader appeal.
Broadening Horizon
A Q&A with Horizon Group’s Gary Skoien details the developer’s
plans to broaden its scope while still staying true to its core outlet-center
business.
Border Crossing
A 26-year-old mall on the Tex-Mex border in Laredo could be redeveloped
to outlet tenacy soon.
Primed for Fun
Prime Retail’s new president, Robert Brvenik, says that after being
acquired by The Lighthouse Group, the company is making plans to build
new outlet centers. “We’re having fun again,” he says.
Shrinkage Control
Recent studies underscore the importance of clarifying goods’ value
– and fostering employees’ values – to reduce inventory
shrinkage.
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