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May
2003
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Cover
Story
The Name Game
In the last year, more than 50 outlet centers changed hands, and not surprisingly,
many of those projects got new names along with new owners. VRN explores
the case studies of five developers who have recently played the name
game and probes the strategic and creative processes behind the changeovers.
Features
 Dye-ing
to Grow
Haircolorxpress, which plans to operate 10,000 worldwide stores by 2010,
sees outlet centers as a potential source of growth.
Chelsea Japan's New Entry
North of Tokyo, Chelsea Japan Co. opens its third upscale outlet center
in Japan to mobs of shoppers and widespread media coverage.
 Retreating
into Reality
A new book says that rather than being a feel-good exercise, a company
retreat can help set corporate goals, realign services and brainstorm
potential new products to meet current market conditions.
Luxury's Allure
Despite headlines about a troubled economy and likely recession, luxury
goods still are selling, a trend that is a boon to upscale outlet centers
and their tenants. Two respected retail marketing consultants say luxury's
allure is largely thanks to the nation's huge numbers of baby boomers.
Security Blanket
As a result of the war in Iraq, more and more outlet centers are adopting
ICSC guidelines aimed at reducing the threat of terrorism in their projects.
'Irrelevant' project revived
Clearwater (Fla.) Mall, outgunned by the competition, is being morphed
into a power center that will bring new tenants to the market.
 Festival
Bay at International Drive opens
Belz Enterprises' architecturally dazzling retail/entertainment venue
opens in Orlando, sporting an array of Sunbelt-oriented anchors and specialty
stores.
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