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March
2003
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Cover
Story
 Challenges
Survey 2003
VRN’s exclusive annual survey of outlet industry execs finds issues
involving rents, traffic and the economy top concerns for outlet retailers
and outlet-center developers.
Features
Driving Sales with Buses
Fashion Outlets of Las Vegas in Primm, Nev., drives sales to its door
with its own bus service.
26 Top Tips for Publicity
Publicity. Every center wants it, needs it, values it. But some centers
succeed at getting headlines and prime-time exposure more than others.
 Prime’s
in the Pink
Prime Retail execs are thinking pink - make that hot pink - with new promotional
flyers.
Zumiez Zooms
Zumiez - its eye locked on teens keen to buy apparel and equipment for
skate, snow and surf sports - is growing when many retailers are downsizing.
 Iacon
to Test Value Format
Iacon, aquired by Oakley in 2001, prepares to roll out a new chain of
stores targeting outlet centers and value megamalls.
Bagging a Cost-effective Image
Guest Columnist Mark Franovich says developers who buy design- and color-coordinated
shopping bags and matching paper products like gift certificates are fortifying
their brands.
 Demographic
Dilemma
Generational marketing specialist Ken Gronbach says demographic shifts
will help value retailers that target certain age groups.
Las Americas,
Las Amenities
A $750,000 amenities package installed at The Shops of Las Americas near
San Diego replicates images of Mexico.
 Workshop
Wonder
Home-décor workshops capture shoppers and media attention for Myrtle
Beach (S.C.) Factory Stores.
VRN Convention Looms
The outlet industry gathers in Secaucus, N.J., this month for VRN’s
Spring Outlet Retail Deal Making, which has a new format.
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